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How might we design a more seamless shopping experience for Native Sun customers?

Role: UI / UX Design
Tools: Adobe XD, Illustrator

Native Sun is a health food grocer located in Jacksonville, Fl. For a personal project, I re-visioned the Native sun shopping experience.




I conducted three casual interviews on the fly. I spoke with users of varying loyalty and involvement to Native Sun. My main take-aways were as follows:

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Frequent Customer, 32

“I shop here every week. There are so many snacks, I try to get something new every week.”

Cashier, 27

“People rarely read the newsletter which is emailed, and always ask about sales. I look up savings cards all the time because customers forget them.”

Occasional Customer, 19

“I visit the Baymeadows location the most, but occasionally I go to Mandarin. I love how friendly the employees are.”



Design a mobile application that provides insight into sales, offers inspiration to food, and connects customers to the company culture.

Low Fidelity Wireframes

Low Fidelity Wireframes


Some of the challenges I considered while designing the application were that the app should be fairly simple to navigate, and interact with since users would most likely be multi-tasking and shopping when the app is open. Key and frequent interactions such as the discount card should be quick to access to create a more seamless experience for both customer and cashier (and perhaps people standing in line). Also users may think of items to add to their list, or have recurring items to repurchase. For that reason, an integration with smart home equipment (such as Google Home, or Alexa) would be ideal so they could cross reference, and not duplicate their entries.

I also considered the experience of a user post-shopping. Some customers may be interested in what they can make with the ingredients they have, or what ingredients are needed to create healthy meals.


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Digital Savings Card:

Users have access to their savings card via the application. When ready to scan, the user will tap the card and cashiers can scan the code.

Shopping List:

Customers are able to browse through current sales, and add items to a “Shopping list”. The shopping list can be edited directly in the app or updated by voice on their smart home device.


Recipes are updated based on seasonal produce and stock. Staying true to Native Sun culture, users can filter based on special diets (such as gluten free or vegan). These options are marked by color codes. Users can also browse selections based on meal type. Ingredients are listed on individual recipe pages. Users can add items (and specific quantities) to their shopping list.

Additional Features:

Locations Map. Locations are listed, and users can find the nearest Native Sun store and hours with GPS.

Digital Newsletter. Now customers can get their newsletters through the application. The newsletter can notify users of store events, and seasonal campaigns.

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